Monday, December 9, 2013

Indus Pride: So good you'd want to Make Love to it

So good you'd take selfies with it 
What the fuck was this beer? Beer spiked with fennel seeds and spices? How the hell does this work? Indus Pride is probably the yummiest beer to have come out of India in a while.

This one's a premium offering from SAB Miller India and works on the positioning of a premium beer experience rooted in Indian heritage.

Comes in four variants: Citrusy Corriander, Spicy Fennel, Citrusy Cardamom and Fiery Cinnamon. Unconventional for the Indian palate but definitely a great step in the right direction. I doubt if it will sell that much, being the acquired taste that it is.

This beer is brewed for 18 days which is much longer than the usual 11 days it takes for other beers to be bottled and ready for shipment. And it shows. The aroma is very light and the beer has a light upbeat feel about it. I had it straight from the bottle so no clue about the head and nose.

There was a malty undertone which was very comforting. This beer must be had stand-alone without any food to truly understand and appreciate its flavors. Try avoiding heavily flavorful food with this as the Indus Pride experience demands your palate to pay attention to its body.

I haven't tried all of them yet. But I'm sure they'll be as well brewed if not better. Go and get it now (available in limited thekas in Delhi and major metros only). Cheers!


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